Emira I4 ECU Flash Tuning is Now Possible (~510HP Turbo)

[NJemira85]

My tuner, Ryan @BoomGEAR in China, did the whole thing. I dun think he is willing to share more than what he allows me to share in the beginning of this thread. MRG1 sounds right to me but he never confirmed when I asked.

It is exciting to see @BoomGEAR has made an account on here.

He is very mysterious!

A whisper on the wind.

A bedtime story myth for most of the planet’s well heeled emira owners, who’d love to buy his stuff, but are refused at the door.

Such intrigue!

What a unique community this car attracts on all fronts.

@GRP may need to get weirder…

 

[675430VME]

It is exciting to see @BoomGEAR has made an account on here.

He is very mysterious!

A whisper on the wind.

A bedtime story myth for most of the planet’s well heeled emira owners, who’d love to buy his stuff, but are refused at the door.

Such intrigue!

What a unique community this car attracts on all fronts.

@GRP may need to get weirder…

Not mysterious, he just does not speak English. I am sure he will be happy to sell his stuff but the tariff war between the states and China just makes things so complicated.

 

[NJemira85]

Not mysterious, he just does not speak English. I am sure he will be happy to sell his stuff but the tariff war between the states and China just makes things so complicated.

Candidly, European tuners don’t seem to mind, either about language or tariffs.

Some seem to enjoy it…

 

[675430VME]

Candidly, European tuners don’t seem to mind, either about language or tariffs.

Some seem to enjoy it…

Most people will not accept high price quality products coming from China, they still believe China only produces low price inferior stuff. Nothing will change their minds especially during this international conflict between every nations.

 

[NJemira85]

Most people will not accept high price quality products coming from China, they still believe China only produces low price inferior stuff. Nothing will change their minds especially during this international conflict between every nations.

Ok but this was once true of Japanese cars and later South Korean cars. And that changed because quality improved and was observed. If they had simply hid and blamed the addressable market, perception and thusly demand/price appetite would likely not have changed, or changed much more slowly.

It takes courage to confront the reputation created by one’s prior failures. There are already heroic Chinese aftermarket examples like Gary Du, concavity purveyor par excellence.

The only way out is through!

Sometimes you have to keep pushing, and it seems hopeless, but then all of a sudden boom, you’re in gear!

 

[TurboTambo]

Most people will not accept high price quality products coming from China, they still believe China only produces low price inferior stuff. Nothing will change their minds especially during this international conflict between every nations.

To be fair, most the stuff out of China is total rubbish. It's always going to be hard to be a high end producer based in China.

 

[TurboTambo]

Ok but this was once true of Japanese cars and later South Korean cars. And that changed because quality improved and was observed. If they had simply hid and blamed the addressable market, perception and thusly demand/price appetite would likely not have changed, or changed much more slowly.

It takes courage to confront the reputation created by one’s prior failures. There are already heroic Chinese aftermarket examples like Gary Du, concavity purveyor par excellence.

The only way out is through!

Sometimes you have to keep pushing, and it seems hopeless, but then all of a sudden boom, you’re in gear!

Nice pun

 

[lynchy73]

Most people will not accept high price quality products coming from China, they still believe China only produces low price inferior stuff. Nothing will change their minds especially during this international conflict between every nations.

That’s what local dealers/distributors are there for. Take the Chinese products that they know are good, add some margin and sell it as a quality, locally supplied product with a local contact that will deal with after sales stuff.

Customers will and do buy Chinese products direct, it just takes a bit of time to build a reputation (have a good product too of course). You do need to have good customer service, have good communication skills and be willing to take the odd loss to keep people happy though. To do it well you really need local warehousing/distribution, as shipping across the World is expensive and problematic with importation costs and bureaucracy (last time I checked it ain’t that easy, note is it free to bring parts into China either).

I talk from experience as a person who’s done just that and has been doing it for many years (British person with a business manufacturing and operating in China, exporting to the ROW).

 

[NJemira85]

To be fair, most the stuff out of China is total rubbish. It's always going to be hard to be a high end producer based in China.

Lots of things are hard. It doesn’t mean we should just give up and roll over! Fortune favors the bold

 

[VF Tuner]

I'd say just about 95% of all aftermarket car parts are, in some form, made in, cast / etc in china. Then "final assembly" done in the home country and slapped with a "Made in this country sticker."

China produces *very* high quality stuff. All that titanium exhaust, headers, pistons, rods, etc etc. All from china.
I've personally walked through the manufacturing factories in china that do $100 million + USD in parts per year and it's akin to "car part NASA."

Some of the BIGGEST aftermarket tuning/car part companies on the planet all use manufacturing facilities in China, I've witnessed with my very own eyes.

Anyone who thinks "made in china" = low quality is just ...ignorant.
I wouldn't be surprised if 98% of the Emira itself was made from stuff out of China.

 

[NJemira85]

Seems like the lingering distrust isn’t necessarily the contract manufacturing ability, but rather the r&d engineering capability.

That’s why shops like boomgear could make such a big difference in perception!

 

[TurboTambo]

I'd say just about 95% of all aftermarket car parts are, in some form, made in, cast / etc in china. Then "final assembly" done in the home country and slapped with a "Made in this country sticker."

China produces *very* high quality stuff. All that titanium exhaust, headers, pistons, rods, etc etc. All from china.
I've personally walked through the manufacturing factories in china that do $100 million + USD in parts per year and it's akin to "car part NASA."

Some of the BIGGEST aftermarket tuning/car part companies on the planet all use manufacturing facilities in China, I've witnessed with my very own eyes.

Anyone who thinks "made in china" = low quality is just ...ignorant.
I wouldn't be surprised if 98% of the Emira itself was made from stuff out of China.

In my industry (internal and external blinds) nearly everything that comes out of China is total rubbish. Poor quality materials, poor quality workmanship, low quality standards... list goes on.
If the factory is foreign owned and run, then the quality is better, as the machinery and processes aren't much different. But if it's Chinese owned and run.... different story.

 

[675430VME]

In my industry (internal and external blinds) nearly everything that comes out of China is total rubbish. Poor quality materials, poor quality workmanship, low quality standards... list goes on.
If the factory is foreign owned and run, then the quality is better, as the machinery and processes aren't much different. But if it's Chinese owned and run.... different story.

You get what you paid for. When you demand the lowest price, you will get the worst quality there is. I came from the US and used to believe China only make rubbish myself because most of the made-in China stuffs available in America totally suck. But after I went to one of the trade conventions in China ten years ago, I realized how wrong I was, made-in China is only rubbish because the US importers demand the lowest price possible without consider quality at all. Anyway, people believe what they want to believe, nothing can change that until you see it yourself which is what happened to me. I kind of like it this way so these domestic tuners and manufacturers can focus on building higher quality products to compete with import brands, whereas they try to do export and build inferior products just to meet cheap price what foreign importers offered.

 

[675430VME]

Ok but this was once true of Japanese cars and later South Korean cars. And that changed because quality improved and was observed. If they had simply hid and blamed the addressable market, perception and thusly demand/price appetite would likely not have changed, or changed much more slowly.

It takes courage to confront the reputation created by one’s prior failures. There are already heroic Chinese aftermarket examples like Gary Du, concavity purveyor par excellence.

The only way out is through!

Sometimes you have to keep pushing, and it seems hopeless, but then all of a sudden boom, you’re in gear!

Both Japan and Korea have a tiny domestic markets whereas China has a huge domestic market.

 

[NJemira85]

You get what you paid for. When you demand the lowest price, you will get the worst quality there is. I came from the US and used to believe China only make rubbish myself because most of the made-in China stuffs available in America totally suck. But after I went to one of the trade conventions in China ten years ago, I realized how wrong I was, made-in China is only rubbish because the US importers demand the lowest price possible without consider quality at all. Anyway, people believe what they want to believe, nothing can change that until you see it yourself which is what happened to me. I kind of like it this way so these domestic tuners and manufacturers can focus on building higher quality products to compete with import brands, whereas they try to do export and build inferior products just to meet cheap price what foreign importers offered.

It is clear that you prefer to not compete internationally. That is fine, I understand that it is safer to not compete against the top competition. That’s a choice. But I don’t see the need to blame international consumers..

How should we accept/expect high quality Chinese engineering if you refuse to let us actually see it?

It’s a chicken and egg problem.

No one says you must be cheap to compete in export market. What you must do is tell a different story.

I mention Japan and South Korea because they once had a similar stigma in the developed world and no longer do.

The other challenge is that sports car enthusiasts in the rest of developed world prefer larger motors while Chinese owners are obsessed with tiny engines.

 

[Milk242]

To be fair, boomgear is not some national conglomerate, they are just a performance shop with an owner passionate about racing. When I visited the store, his whole shop was just filled with racing trophies and various cars being worked on.

How many US small businesses compete on the international stage? Very few and they probably have their reasons just like boomgear. Also ecu unlocking has always been a guarded secret, they don’t want to share too widespread because someone else could steal it.

Also, Chinese companies have tried to compete international but banned either for national security reasons or some other reason. Just look at their EV industry, basically banned in North America due to tariffs and Huawei (their equivalent of Apple/Cisco) being banned on ground of national security and the US government asking all their allies to do the same. When 2 diametrically opposed superpowers are competing, they each give unfair advantages to their own companies.

I think the Chinese would love to have large motors, but the truth is their older cities have roads as tiny as Europe and their emissions regulations seem to be as strict or stricter than Europe. Every countries car culture is different because of government influence/infrastructure/marketing

 

[NJemira85]

To be fair, boomgear is not some national conglomerate, they are just a performance shop with an owner passionate about racing. When I visited the store, his whole shop was just filled with racing trophies and various cars being worked on.

How many US small businesses compete on the international stage? Very few and they probably have their reasons just like boomgear. Also ecu unlocking has always been a guarded secret, they don’t want to share too widespread because someone else could steal it.

Also, Chinese companies have tried to compete international but banned either for national security reasons or some other reason. Just look at their EV industry, basically banned in North America due to tariffs and Huawei (their equivalent of Apple/Cisco) being banned on ground of national security and the US government asking all their allies to do the same. When 2 diametrically opposed superpowers are competing, they each give unfair advantages to their own companies.

I think the Chinese would love to have large motors, but the truth is their older cities have roads as tiny as Europe and their emissions regulations seem to be as strict or stricter than Europe. Every countries car culture is different because of government influence/infrastructure/marketing

I believe @BoomGEAR makes great stuff. I believe it’s competitive with the world’s best. This is precisely why I wish they would allow the global emira community to experience their engineering.

The rest of this, with respect, is beyond the scope.

This would be better discussed in a separate thread about the boom