Darn... looks really generic
View attachment 69360
Exactly why design aesthetics are so important on a product that is visible. Never mind free. If it looks ugly or too aftermarket, I wouldn't put it on even if I was paid $800 and even if it guaranteed 10hp/10tq at the wheels.
HOWEVER, if the design is pulled off right it could sell like hotcakes, if not right away, after warranties start expiring.
If I was selling this product, I would have 3 primary focuses where I would put all of my resources in during development.
1) Design. You can't underestimate this and wing it. Put your resources here and get something that people
LOVE. This is how you guarantee success.
Don't settle for less.
2) If this voids warranty, you're asking for a lot from most people. I personally don't give AF about the warranty as I plan on voiding it this month at 6000 miles. However, for most people, warranty is a very serious consideration. Accordingly, I would place a very high significance on making people feel safe about this product even if it is a straightforward product without much risk. Not every one is a mechanic or hardcore enthusiast with years of knowledge. And, people are a lot more sensitive then they make themselves seem.
3) Actual functional benefit. Not trying to underplay this but VF seems to have already got some decent numbers. Yes, it is important and the reason why people are considering it in the first place.