Throttle House names Lotus Emira 2023 Car of the Year!

 

[Porter]

This is excellent.

 

[Lotus64]

The Emira review was one of the most positive they've ever done. Real car guys. Love to see it.

 

[EZcheezy]

yay! validating my huge purchase!

 

[switchlanez]

Their Emira review was my favorite and it was great to see that it won. I ended up with a C8 with similar reasoning to when they said the Cayman GT4 is the better car but the Emira is the better driver's car. I had budgetary plus mostly subjective reasons for choosing the C8 but this is probably how I'd realistically rank the 3:

Better Built: Emira < C8 < Cayman GT4
Better Styling: Cayman GT4 < C8 < Emira
Better Driver's Car: C8 < Cayman GT4 < Emira

 

[EZcheezy]

iv rewatched their Emira review at least 10 times now. it was such good quality and very very early

 

[dgrace]

It's won the "Car of Next Year" award for 3 years running!

 

[kitkat]

yay! validating my huge purchase!

You purchased one already?

 

[EZcheezy]

You purchased one already?

excluding some horribly catastrophic disaster between now and May (when im locked in), im definitely going thru with it so I already purchased it in my mind

 

[Pegasi]

A Driver's Car cannot be measured in specs alone.

 

[EspritGuy]

A Driver's Car cannot be measured in specs alone.

I second that emotion.

 

[TomAce]

James and Thomas from Throttle House have become my most entertaining car-enthusiasts channel, they are are so funny and down to earth.

I fully get their view on cars and from an you and me perspective, that's why they are so likable.

Regarding their view on the Emira and what it is I think most of the journalists were wrong, only a view (real car aficionados get it like Jason Cammisa and Tom Derek Scott on the Carmudgeon podcast) really do understand what the car is all about or have other reasons.

 

[EZcheezy]

James and Thomas from Throttle House have become my most entertaining car-enthusiasts channel, they are are so funny and down to earth.

I fully get their view on cars and from an you and me perspective, that's why they are so likable.

Regarding their view on the Emira and what it is I think most of the journalists were wrong, only a view (real car aficionados get it like Jason Cammisa and Tom Derek Scott on the Carmudgeon podcast) really do understand what the car is all about or have other reasons.

they are definitely my fav.

when embargos are lifted for new cars and I get multiple videos from multiple youtube channels, TrottleHouse is always the first one I watch

 

[Jack Stone]

Great endorsement for a fantastic driving machine. Laughed when James mentioned reading on the forum about the problem that "the car doesn't start because brake pedal needs servicing", which means "it's still very much a Lotus".

 

[silent cilantro]

Lotus is proud of it

 

[Andy H]

I wonder why they didn't make one available for Evo Car of the Year? Maybe Lotus weren't feeling too confident after their mixed reviews

 

[PsymonR]

I wonder why they didn't make one available for Evo Car of the Year? Maybe Lotus weren't feeling too confident after their mixed reviews

The reason given in the eCoty Absentees section was that it was due to "a lack of resource in terms of cars on the press fleet and people to prepare a car for test."

Now, it has been said on here that following the first reviews they've been reworking aspects of the transmission, so I wonder if the lack of press fleet resource was due to the fleet being taken offline for the revisions to be carried out and these simply weren't finished in time to supply a car (eCoty was apparently originally going to be done late Sept, but was delayed 4 weeks).

There certainly doesn't seem to have been much journalism content around the I4 following the initial batch of reviews, so I'm interested to see if Tim Pitt puts a review out after posting pics on Instagram late November of the same I4 Harry drove in his video.

 

[kitkat]

I wonder why they didn't make one available for Evo Car of the Year? Maybe Lotus weren't feeling too confident after their mixed reviews

You're assuming Lotus had their shit together back then, they barely do now...

 

[Nova]

Yea, I think the first EVO review ruined it. There is really no coming back from that no matter how much better the production cars got from that review unit. I really thought it was a bit of a cheap shot at the time. Oh well.

 

[Porter]

Yea, I think the first EVO review ruined it. There is really no coming back from that no matter how much better the production cars got from that review unit. I really thought it was a bit of a cheap shot at the time. Oh well.

It irritates me doubly in retrospect, after watching Jethro just release a whole piece about how breathtakingly wonderful and sublime his absurdly modified 20-year-old 996 Turbo is on track. It literally has none of the factory drivetrain, running gear, or suspension components left whatsoever, yet he talks about it as though the car itself has some inherent quality that he's unlocked by literally replacing everything. It's magical thinking at its worst.

The guy couldn't hit objectivity with a shotgun from 10 paces if he tied it down first. It's beyond absurd.