- Jul 21, 2021
- Reaction score
- Derbyshire UK
They are supposed to be building a brand.Considering that their entire future is committed to going electric, the Emira is almost a distraction at this point. I don't think they expected to be spending this much time and resources on it. Everything Geely is focused on is electric, so I would expect everything else including comms, advertising, etc. to be focused on that too. We'll see if everything some have wanted starts to appear for the electric cars. Obviously the sales success of the Emira hasn't needed it, even though it would have been fun to have it.
Obviously it isn't aimed at #forthedrivers and hence I doubt anything will change with the EV models either.
Seems like they are creating a luxury commodity only