Lotus Emira De-badged

J600net

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Thoughts? 🤔👍 or 😑👎

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Nick in Sydney

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I've never been a fan of de-badging anything. Not for me either.
I don't mind a logo or even the brand name like Lotus or Porsche, but I've never understood why we want our cars to be covered in information like the specific model name, its engine size, the trim level, the fact it has a turbo charger and other detail.

It's just marketing and pure social signalling, when you think about it. Otherwise why would they stick a badge on the back that says Panamera Turbo S and not just Panamera (or a just a Porsche).
 
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digilotus

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What irks me more than de-badging is addition of cheesy decals and badges like:
* Transformer autobot badges on camaros
* Stickers of fake bullet holes
* Poorsche decals on VW Beetles :ROFLMAO:
 

eriegz

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I don't mind a logo or even the brand name like Lotus or Porsche, but I've never understood why we want our cars to be covered in information like the specific model name, its engine size, the trim level, the fact it has a turbo charger and other detail.

It's just marketing and pure social signalling, when you think about it. Otherwise why would they stick a badge on the back that says Panamera Turbo S and not just Panamera (or a just a Porsche).
Never thought about that before, interesting. One non-marketing / non-signalling benefit I can think of is, those decals might make it easier to sell a specific trim level of car on the used market?
 

Eagle7

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I've seen people do this to cars over the years, and personally I've never understood it.

Other than the LOTUS lettering on the back, the Emira only has the wheel center caps, the front badge, and the FE badges on the sides. For those who want to de-badge, what would you do with the empty spaces where you removed the badges?
 

EZcheezy

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other than upgrading/tuning a car so much it doesn't resemble the car it started with anymore, im not a fan of de-badging
 

eclat2emira

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I don't mind a logo or even the brand name like Lotus or Porsche, but I've never understood why we want our cars to be covered in information like the specific model name, its engine size, the trim level, the fact it has a turbo charger and other detail.

It's just marketing and pure social signalling, when you think about it. Otherwise why would they stick a badge on the back that says Panamera Turbo S and not just Panamera (or a just a Porsche).
Yep, it's all about status signalling and the upsell!
 

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