Rudolph
Emira Fan
McLaren admits: 'Actually all our cars are just bad'....................
McLaren's new CEO does not mince words. Michael Leiters simply admits that his brand has delivered cars in recent years that were bad. “Not mature”, he calls it, with a great sense of understatement.
McLaren is not doing well. The British sports car manufacturer has not only suffered from the corona crisis, but is now also experiencing the consequences of the global chip shortage and its own laxity. General manager Michael Leiters is very open about it in an interview with the British magazine Evo.
The McLaren Artura is not good enough
The new McLaren Artura, which is supposed to save the company, was supposed to hit the market a year ago, but has been delayed to work on a variety of issues, especially with the software. The Artura is not good enough, says Leiters. “There should be no compromises. If you do try to close it, you lose out on quality. Our entire company needs to understand how important quality is.”
Because in that area McLaren does not have the best reputation. Leiters has been in his post since July 1 and previously worked at Ferrari and Porsche. The first decision he made as McLaren's new chief executive was to postpone the Artura. “I heard from my team that in the past we have accepted products that were not mature. And we simply delivered them to customers.”
Leiters: “The Artura is the first model where we have not done that. We saw that the car is not mature, so we stopped its delivery. We were already experiencing delays on the assembly line and reduced production to zero to address the Artura's quality issues.”
The focus should be on quality
According to Leiters, McLaren has risked its financial position by giving substandard cars to customers. “We want to give our dealers and customers an important message: that we understand that our focus in the future must be on quality. We no longer say: 'this car is fast and exciting, so forgive us for the quality issues'. That is not possible!"
www.autovisie.nl
McLaren's new CEO does not mince words. Michael Leiters simply admits that his brand has delivered cars in recent years that were bad. “Not mature”, he calls it, with a great sense of understatement.
McLaren is not doing well. The British sports car manufacturer has not only suffered from the corona crisis, but is now also experiencing the consequences of the global chip shortage and its own laxity. General manager Michael Leiters is very open about it in an interview with the British magazine Evo.
The McLaren Artura is not good enough
The new McLaren Artura, which is supposed to save the company, was supposed to hit the market a year ago, but has been delayed to work on a variety of issues, especially with the software. The Artura is not good enough, says Leiters. “There should be no compromises. If you do try to close it, you lose out on quality. Our entire company needs to understand how important quality is.”
Because in that area McLaren does not have the best reputation. Leiters has been in his post since July 1 and previously worked at Ferrari and Porsche. The first decision he made as McLaren's new chief executive was to postpone the Artura. “I heard from my team that in the past we have accepted products that were not mature. And we simply delivered them to customers.”
Leiters: “The Artura is the first model where we have not done that. We saw that the car is not mature, so we stopped its delivery. We were already experiencing delays on the assembly line and reduced production to zero to address the Artura's quality issues.”
The focus should be on quality
According to Leiters, McLaren has risked its financial position by giving substandard cars to customers. “We want to give our dealers and customers an important message: that we understand that our focus in the future must be on quality. We no longer say: 'this car is fast and exciting, so forgive us for the quality issues'. That is not possible!"
McLaren geeft toe: 'Eigenlijk zijn al onze auto's gewoon slecht'
De nieuwe topman van McLaren, Michael Leiters, geeft gewoon toe dat zijn merk in de afgelopen jaren auto's heeft uitgeleverd die slecht waren.
www.autovisie.nl
