Emira Custom Plates

Leonard

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Yes, being removed from all Lotus dealers and materials (and at a non-trivial cost).
Ah amazing, they must have been listening to me and how I felt I'd been mislead by their Emira marketing 😅
I guess the softer Emira is still scaring the everyday Asian driver away with its sporty looks! It should really have been simply #forthedrive
 

Leonard

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That is pretty interesting... it's a great Ethos line, and catchy. Certainly better than "the other sports car"... That was not the brightest.

Looks like Geely is rolling up the sleeves at Hethel. I mean it was only a matter of time that they would let things slide before they felt an intervention needed to happen. But for the life of me I can not understand why you remove such a great tag line. Any thoughts as too why??
The other sports car was just terrible marketing
 

TomE

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That is pretty interesting... it's a great Ethos line, and catchy. Certainly better than "the other sports car"... That was not the brightest.

Looks like Geely is rolling up the sleeves at Hethel. I mean it was only a matter of time that they would let things slide before they felt an intervention needed to happen. But for the life of me I can not understand why you remove such a great tag line. Any thoughts as too why??
I know why. Two different people at Hethel and three different dealers have given me the same explanation. I was curious if anyone else had noticed or asked, and whether they’d got the same story.

Interested in what the dealers in US and Asia have been told, as my sources are UK and Europe.
 

Leonard

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I know why. Two different people at Hethel and three different dealers have given me the same explanation. I was curious if anyone else had noticed or asked, and whether they’d got the same story.

Interested in what the dealers in US and Asia have been told, as my sources are UK and Europe.
Spill the beans then Tom? 🙂
 

RENDERMAN

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YA'LL GOT NOTHING ON ME HOMIES!!
FLPLATE.jpg
 

Bilbao-Emira

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I know why. Two different people at Hethel and three different dealers have given me the same explanation. I was curious if anyone else had noticed or asked, and whether they’d got the same story.

Interested in what the dealers in US and Asia have been told, as my sources are UK and Europe.
Is it because they are afraid of losing sales within the "Non drivers" ? 🤣
 

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