DerTheDer
Emira Maniac
Solution? Move the production full time to China. Seems like that's one thing they have right. Isn't the Electre supposed to be releasing in a few weeks? Thats produced in China facility.One of the reasons for the delay could be that the 700 cars promised for North America are going to have to be sold for $11,000 less than otherwise because they're price-protected. That's a $7,700,000 loss in the eyes of the bean counters. Never mind that those 700 people have paid their order deposit and been waiting almost 2 1/2 years. Bean counters don't care about that, they only look at the numbers.
The other possibility is they may be concerned about a flood of orders once those 700 cars start showing up on the streets. The Emira is supposed to be their last ICE car, not the most successful car they've ever built or are currently building. We know they're supposed to be switching over to all electric in the next couple of years, so dragging their feet on delivering cars to the U.S. could be to minimize an explosion of orders for Emiras.
Since the Type 135 is also supposedly coming out in 2025, that's only 15 months from now, which I would guess means a preview debut at Goodwood FOS, which is about 9 months away. If they're hoping for a surge of orders for that next summer, that could possibly help move a lot of interest away from the Emira. Depends on the price too I would think. One of the big draws for the Emira originally was its price point. I don't see the Type 135 being below $100k which moves it out of the range of the majority of the market, especially now with inflation and current economic struggles.
We or at least the dealers, were told that N.A. production would begin in September. Since they're only producing Monday-Thursday, that means there's only 4 production days left now in September. Yeah... not gonna happen. I won't be at all surprised to find out production is now planned to start in January, so all the expenses for that can be rolled over to next year on the books, which would make this year look better financially than last year. Whenever corporations are doing things that don't seem to make sense, it usually has something to do with money.