In other threads I've suggested Lotus needs this level of marketing to go "viral" like Esprit and Elise did:
Lotus needs to pull an Esprit or Elise on this one (both eras predate my generation). How? Appearances in culturally relevant movies like James Bond or Pretty Woman. (In both, form mattered over function.) Being in the next arc of MCU films might do. Like that R8 showstopper moment in Iron Man but appealing to the current generation of sports car buyers.
user said:I doubt Lotus is even considering the "tunability" of the I4. The tuner crowd in the Lotus community is very, very tiny. Its not worth extra marketing or development for a handful of extra sales it might generate.
I wouldn't discount the tuning crowd when the Fast & Furious franchise pierced the mainstream and is still kicking strong into its 10th iteration. Unlike the first 3 films, almost none of the cars are entry level anymore which is reflected back in real world culture.