Suggestion for LOTUS WEB

Matt

Emira Fan
Joined
Nov 22, 2021
Messages
195
Reaction score
145
Location
China
When I browsed the LOTUS website yesterday, I suddenly thought of the E-Magzine of Ferrari Web. I am wondering if LOTUS could design a similar LOTUS E-Magazine to show the glorious history and the evolution of this brand vividly with podcast and small stories, rather than boring single picture with short descriptions. Maybe it is a strange idea. :unsure:
 

ksegg

Emira Fanatic
Joined
Dec 9, 2021
Messages
333
Reaction score
510
Location
Atlanta, United States
When I browsed the LOTUS website yesterday, I suddenly thought of the E-Magzine of Ferrari Web. I am wondering if LOTUS could design a similar LOTUS E-Magazine to show the glorious history and the evolution of this brand vividly with podcast and small stories, rather than boring single picture with short descriptions. Maybe it is a strange idea. :unsure:
They sure can! Might take them 10 years though.
 

Lotustoronto

Emira Addict
Joined
Nov 13, 2021
Messages
1,900
Reaction score
2,499
Location
Toronto
Emira Status
Emira on order
When I browsed the LOTUS website yesterday, I suddenly thought of the E-Magzine of Ferrari Web. I am wondering if LOTUS could design a similar LOTUS E-Magazine to show the glorious history and the evolution of this brand vividly with podcast and small stories, rather than boring single picture with short descriptions. Maybe it is a strange idea. :unsure:
It's a great idea and, I am sure there are many smart marketing people at Lotus. For some unknown and odd reason they do not green light or push digital marketing very well. I am sure it is not from lack of ideas, but a lack of action from management. To me it is very obvious that there is a lot of internal politics and possibly a fair amount of dead weight hanging around the halls of Hethel.
 

EspritGuy

Emira Addict
Joined
Aug 14, 2021
Messages
1,867
Reaction score
2,536
Location
DFW
Emira Status
Emira Owner
It's a great idea and, I am sure there are many smart marketing people at Lotus. For some unknown and odd reason they do not green light or push digital marketing very well. I am sure it is not from lack of ideas, but a lack of action from management. To me it is very obvious that there is a lot of internal politics and possibly a fair amount of dead weight hanging around the halls of Hethel.
It would seem they are in production and launch mode on several fronts ( gas and electric) so priorities go there versus customer engagement. One day, perhaps.
 

TomE

Moderator
Staff member
Joined
Aug 10, 2021
Messages
6,427
Reaction score
14,643
Location
Surrey, UK
Emira Status
Emira on order
It's a good idea.

Memories of Dany Bahar may still linger at Lotus. As well as launching a new 5-car line up (sound familiar?) that never saw production, he also kicked off a swathe of lifestyle-related initiatives intended to take the Lotus brand upmarket. One of those was an ill-fated glossy print magazine:

 
Similar threads

Similar threads

Top