I can’t help to think Lotus marketing is trying way too hard and overly arty impressionistic!!
Why doesn’t Porsche do gimmicky marketing? Because their cars sells themselves, based on past cars which were very very good and based on a loyal customer base.
Lotus need to focus on delivering the quality in their cars with good comms without the overly arty gimmick!! It’s trying a bit too hard IMHO. The Eletra is FAR from simplistic, but yet trying to shoe-hone it into the Lotus ethos!
![Man facepalming: light skin tone :man_facepalming_tone1: 🤦🏻♂️](https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f926-1f3fb-2642.png)
What’s your opinion on Lotus marketing!?