Evora sold about 6,100 units in its life cycle over 12 years. Emira has sold 10K+ in 3 years - big difference and I think it shows that the Emira is a "better" car than the Evora was.
The reason car mag's were easier on the Evora than Emira is the difference of when they were launched. Evora was being created in the mid 2000's (launched in '09). 15 years later there is an expectation for increased performance and while it is true that over the first "base" Evora the Emira is a lot quicker, the Evora 400 (same powertrain as Emira) was unveiled in 2015. That's ten years ago. To make this a little clearer;
Vehicle | HP | Weight (lbs) | Lbs/HP |
---|
Evora 400 | 400 | 3,120 | 7.80 |
Corvette Stingray | 455 | 3,298 | 7.25 |
Vehicle | HP | Weight (lbs) | Lbs/HP |
---|
Lotus Emira V6 | 400 | ~3,200 | 8.00 |
2025 Corvette C8 | 495 | ~3,535 | 7.14 |
The Emira went in the wrong direction over the course of ten years. Even more so when you compare a C7 to a C8 - that is a proper 10 years of evolution in today's car environment. Note; I didn't even use the Evora GT numbers, as that would just be worse.
I don't think it's so much that the Emira is a bad car, it's just that it did not move the needle enough from an Evora 400 that came out 10 years ago. I don't think there is an example of any car evolution that went down in performance over ten years... Yes, I get that the Evora is a difference car than an Emira... but is it really? Or does Lotus want that to be the narrative and the auto journalists aren't bitting.
The Emira is a better car, but not a better sports car. That's why it terms of pricing they left it about the same as the Evora - otherwise I don't think Lotus could sell many Emira's at Porsche 911 price points.