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Article: https://www.autoevolution.com/news/ludacris-shows-off-lotus-emira-first-edition-on-the-set-of-fast-x-191412.html In other threads I've suggested Lotus needs this level of marketing to go "viral" like Esprit and Elise did:

Basically what I've been saying:

How's this for some compromised science

My quick comment: The truth is somewhere in the middle of these pollution/global warming arguments I'm seeing. Earth undergoes cyclical warming/cooling periods independent of human input. Humans undeniably add a positive offset to that cycle. The real debate is whether that offset can be...

With other marques, it's historically been about licensing issues. With Ferrari I think they were just protecting brand exclusivity in general. You may have heard stories of Ferrari suing owners who pose next to their cars in ways that are "un-Ferrari" or ill-aligned with brand culture. Porsches...

I believe the Type 135 is supposed to succeed the Elise and Alpine A110 in collab. I overlaid the teaser pic (preserving aspect ratio) and saw elements of A310 body creases/curves and Esprit proportions/profile. I originally thought it would compete on Tesla Roadster's level at $200k. Who knows...

I guess there's a disconnect in what "tuner" means. Its original connotation was with entry level cars of the 90s and 2000s. And that continues with today's entry level cars. But I've come to realize a more modern interpretation where those 90s and 2000s kids aren't driving Civics anymore...

I wouldn't discount the tuning crowd when the Fast & Furious franchise pierced the mainstream and is still kicking strong into its 10th iteration. Unlike the first 3 films, almost none of the cars are entry level anymore which is reflected back in real world culture. It helped spur a resurgence...

V6 is the $100k car. i4 isn't. That's the key distinction I'm trying to make in all this. But I was thinking Huracan, GT-R, Supra, C8 Corvette, BMW M, even some of the Porsche crowd and the i4 lands toward the lower end of that spectrum. Premium buyers like customizing or going faster than stock...

My point is 2024-2028 or 2030 for the i4 won't be throwaway years compared to the V6's 2023-2025 and Lotus has an opportunity to strategize with the Emira model specifically. It's a mass-produced car after all--moreso than any Lotus in history, not niche like the Evija and not some set and...

It's an acquired taste (built from an Exige but with extended wheelbase). I also didn't think much of it until I dug into the history of the Type 62 which was a racecar using Europa body panels (same bread van look you're probably seeing) and was the engine testbed for the Europa's...

I've been curious about that but also curious how many Radford Type 62-2s have been ordered. More attainable from $400k+ yet rarer capped at 62 units vs the $2M Evija capped at 130 units. Some recent pics including a rendering of the maroon car to debut soon at Goodwood:

If Lotus markets the i4 correctly and makes it tuner-friendly, they could have a hit with the tuner/YouTube mod vlogging crowd. The barrier it needs to overcome is not being Japanese nor American which are culturally more accessible. But its high tuning potential and junior supercar styling for...

Here's the IG link which should let you scroll through the embedded pictures from within this thread.

Any word on if the next hotter version and final version V6es will be more track-focused or more of the same grand touring focus but with higher power and no meaningful weight savings nor hardcore track-dedicated bits? I figured the higher potential i4 can't step on the V6's toes so it makes...

What Matt Windle said about this at last year's Goodwood:

Here's another new (I think) review article but this time written by someone with an Emira on order: https://www.carexpert.com.au/car-reviews/2023-lotus-emira-review-first-drive Great advice plastered on the track, timed perfectly for today's historic market capitulation:

If there will be a "Cup," it should be in very limited quantity because it wouldn't fit Emira's ethos as a mainstream grand tourer unlike past Lotuses. A more realistic send-off would be a "Sport" (not necessarily by name but by philosophy). Even at 430hp, just without a stiff, adjustable...

I suspected exactly this in another thread. GM is building C8s missing standard equipment and Z06 price announcement is 2 months past due delaying orders which should have been taken for deliveries this later year. GM has been silent on this as well. Not speaking on behalf of suppliers about...

Emira's 1:18.5s would rank faster than the S3 Exige S which does 0-60mph in 3.8s. I'd have snagged that Exige if it were road legal in the US. Track times aren't my main concern but the Exige S sets a good bar for me to be satisfied with performance. And would be far more exceeded if Emira were...

Per Google Assistant:

Has anyone stopped to think Lotus isn't delaying to deliberately muck around undecidedly with fine adjustments or to piss us off for the sake of it? I understand the anger at Lotus but it might be out of their control and undeserved... Everyone expected the advertised springtime announcement...

Yeah, the extent to which it's dynamically "still a Lotus" is my main concern. That and final BE cost after optioning to my liking. I don't have firsthand Lotus experience and can only reference Caymans I've driven and my sold BRZ. But dynamics + styling + the reliable Toyota engine are Emira's...

I've observed exactly this. Not sure if the review was from you or savagegeese or Everyday Driver (maybe all 3), but I could sense harsh criticism coming on the C8's handling and wanted to hear it play out only to be disappointed by a more "politically correct" comment exercising restraint and...