What is coming 16.09.24??

[trackday14]

Lotus to unveil new Theory 1 sports car next week | Autocar

New model will be unveiled on 17 September, says brand's marketing chief

www.autocar.co.uk

 

[benjh1028]

Lotus to unveil new Theory 1 sports car next week | Autocar

New model will be unveiled on 17 September, says brand's marketing chief

www.autocar.co.uk

Good find. Add it to the long list of Lotus concepts. Not certain why Lotus needs a splashy event to announce it.

 

[netsinah]

Good find. Add it to the long list of Lotus concepts. Not certain why Lotus needs a splashy event to announce it.

Classic automotive 10-step manufacturer PR:

1. announce some mystery vehicle;
2. set a "launch date" (sometimes complete with clock that ticks down);
3. splash around a few teaser photos;
4. "accidentally" release some further tidbits to select auto reviewers and/or media influencers;
5. have THE BIG UNVEILING DATE;
6. then provide a "prototype vehicle" to said auto reviewers and/or media influencers so they can create further (free) PR;
7. continue with hype before announcing price;
8. announce price when enough interest is built-up so people are willing to open up their wallets (often too wide);
9. delay production (ouch!) which generates further PR (negative but hey, PR is PR);
10. FINALLY put some in customer hands who have waited far too long, so people see them on the road and car forums light up with threads saying "look what I saw in the wild!" (more PR).

Feel free to add more steps...there are endless permutations (lol).

 

[JClem]

Lotus to unveil new Theory 1 sports car next week | Autocar

New model will be unveiled on 17 September, says brand's marketing chief

www.autocar.co.uk

Someone needs to tell the Lotus social media team who think its on the 16th

 

[meenboli]

Someone needs to tell the Lotus social media team who think its on the 16th

Does this come as a surprise?

 

[netsinah]

Someone needs to tell the Lotus social media team who think its on the 16th

Oh come on fellas! Contradictory launch dates generate even MORE discussion and PR...as evidenced by your posts (lol). It's all part of the Master Plan...

 

[trackday14]

Someone needs to tell the Lotus social media team who think its on the 16th

Depends on the time and location The 17th for you may be the 16th for me!

 

[EspritGuy]

Date slipped a day?View attachment 51437

What can one say: Soon

 

[JClem]

Does this come as a surprise?

Sadly no.

 

[EspritGuy]

Classic automotive 10-step manufacturer PR:

1. announce some mystery vehicle;
2. set a "launch date" (sometimes complete with clock that ticks down);
3. splash around a few teaser photos;
4. "accidentally" release some further tidbits to select auto reviewers and/or media influencers;
5. have THE BIG UNVEILING DATE;
6. then provide a "prototype vehicle" to said auto reviewers and/or media influencers so they can create further (free) PR;
7. continue with hype before announcing price;
8. announce price when enough interest is built-up so people are willing to open up their wallets (often too wide);
9. delay production (ouch!) which generates further PR (negative but hey, PR is PR);
10. FINALLY put some in customer hands who have waited far too long, so people see them on the road and car forums light up with threads saying "look what I saw in the wild!" (more PR).

Feel free to add more steps...there are endless permutations (lol).

5.1 - insinuate design/function with dancers, aerial artists and flying banners
6.1 - surprise dealers/depositors with allocation limits, but build wait lists
8.1 - further model anticipation with teaser word -Soon
8.2 - launch and later suspend marketing outreach to depositors
9.1 - bobble emission certification and blame regulatory orgs.
9.2 - incur supplier source issues 'beyond company control'
9.3 - relay price increase due to materials inflation; dismiss wrath
9.4 - bollix Customer Care communications
9.5 - watch fan forums crowd-source important information
9.5 - test depositor 'worth the wait' patience limits
10.1 - incur mechanical/electrical issues as well as assembly missteps
10.2 - place dealers on frontline of customer interface, for better or worse
10.3 - collect industry accolades for visionary achievements
10.4 - miscalculate sales revenue and promise improvement

 

[Dragoon]

I like the brake light bar that spans across the back.

 

[seriously]

"We’re not naive enough to say that the Eletre is going to feel like an Elise. It won’t. But it has a lightweight feeling, and we think it’s the best-handling SUV you can drive.

“We need the bullseye of the brand, which has to be that two-seat sports car. Otherwise we’re just a brand with a Lotus badge. The sports car is an essential part of our future.”

Surprisingly aware comment from Lotus leadership.

So basically a type 135 prototype. Still can’t be built without improved battery tech. Am curious.

 

[jakasspeech8]

Some of this suggests a bespoke program, some a new electric sports car. The spoiler pic is also cut from an earlier square format frame (so maybe concept or promo film). So I’m guessing this is their vision of how lotus does a “hand built” electric sportscar with lotus suspension and aero magic. Why “analogue” though? Are they actually making an argument for an electric sports car that provides an analogue experience? I’m not sure anyone is buying that rationale. https://atelierrebul.hr/shop/category/mirisi-za-dom-22

That’s an interesting take!

 

[eriegz]

This article seems to have slightly more details:

Here's Our First Look at the Next All-New Lotus

Lotus marketing chief Qiao Xinyu released

ca.finance.yahoo.com

 

[JClem]

Still going with the 16th!

 

[trackday14]

 

[Eagle7]

Clearly electric:

 

[trackday14]

The weight of the Tesla Roadster that was built on the Elise platform nearly 20 years ago was around 2700 lbs., with a range of about 225 miles.

As an enthusiast, I’m more interested in a low content, sub-3000 lbs, two-seater, that may be quickly charged. I couldn’t care less about range, so long as I get 150 miles per charge. Tesla accomplished this almost 20 years ago, and I would love for Lotus to focus on a modern iteration. The increase in weight due to additional safety features required in global markets could possibly be offset by reducing the tech content and solid state batteries.

 

[Dragoon]

Ugh, I was really hoping it wasn't going to be another EV sports car. A 4-Eleven would be much cooler IMO.

 

[scc.131.fe]

Ugh, I was really hoping it wasn't going to be another EV sports car. A 4-Eleven would be much cooler IMO.

Wanted cool. Bought an Emira. Done!