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2022/10/09 Japan Lotus Day 2022 @Fuji Speedway (富士スピードウェイ)

virtualmacho

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Anyone going? An Emira will be on display, but no details on the color or spec. Doesn't say anything about test drives, so don't expect anything more than a photo shoot.
今年の1月のオートサロンで展示されていたプロトタイプとは別の車両とのこと。室内も見ることができるようですが「試乗できる」とはどこにも書いてませんね。

[edit] It seems it will be one of the V6 UK press cars on display. Lotus Cars International (LCI) is working to allow people to sit in the car, but cannot confirm yet. There will be no test driving.
英国のプレスカーが展示されるそうです。車内に座れるよう調整中ですがコロナウイルス感染拡大対策の関係で未定とのこと。エンジンをかけることはできません。

[edit] Current plans are for a Dark Verdant V6 manual with Tan interior to be on display to the public from noon.
車体色はダークバーダント、内装はタンを予定しているそうです。午前中はプレス、午後は一般とのこと。


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Tokion

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Yes, I am registrered and committed to go. I was also there in 2019 when the Evija had its Japan launch. Lots of classic Lotus cars. A true “Mecca” for a Lotus enthusiast.

現地で会いましょう。直接連絡できますか(PMで)?
 
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I confirmed with LCI that there will be no test drives (original post updated). We won't need to bring helmets.:sneaky:
Maybe I should bring tools just to see how easy it is to remove the 3rd cat...
 
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virtualmacho

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Seems like there will be a Dark Verdant with Tan car for display. Due to COVID considerations, we may not be allowed to sit in the car, though. The morning will be reserved for the Press, and the afternoon for the public.
 

Bilbao-Emira

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Seems like there will be a Dark Verdant with Tan car for display. Due to COVID considerations, we may not be allowed to sit in the car, though. The morning will be reserved for the Press, and the afternoon for the public.
As usual, we'll only have the night shift available.

Time to test the LED, right?
 

Tokion

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This coming Sunday October 9 is "Japan Lotus Day" at Fuji Speedway at the foot of the famous Japanese Fujisan mountain. This is an incredible event where any Lotus throughout history possibly will be present. Both road going and racing vehicles. And the new Emira with V6 Supercharged engine has arrived and will be on display, and I have confirmed that at least one representative from Lotus UK will be on site. It is a truly joyful and day-long event (that was put on hold for 2 years during the peak of the Covid pandemic). Many of the cars will go onto the track, and there will be enough going on to entertain any fan with a true "Lotus Heart".
 
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virtualmacho

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Lots of old discontinued Lotus cars running around. Goodyear showing tires, KEF brought their new home audio system, and oh, there was a Dark Verdant Emira in the room. Many, many Lotus users in the parking lot.
 

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Wizardwings

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Lots of old discontinued Lotus cars running around. Goodyear showing tires, KEF brought their new home audio system, and oh, there was a Dark Verdant Emira in the room. Many, many Lotus users in the parking lot.
Please share more pictures!
 
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virtualmacho

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Three door positions between Shut and Fully Open. Last pic is fully open.
 

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virtualmacho

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a few more.
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-- Many car manufacturers worldwide have been affected in their production by the shortage of semiconductors, how about Lotus?

Mr. Ballmer: As you say, we are short of many things. As is the case with other automakers, Lotus is using similar parts, so we have not yet been able to deliver even one Emira to a customer, even though it should have been produced and sold six months ago. However, the situation is gradually improving, and production of the Emira for Japan started in September, and the first car for Japan went off the line just 10 days ago. The completed cars are at our plant in Hessell (UK) and the first two cars will be on board next week.

-- Are the inline 4-cylinder turbo engine models that use AMG engines affected in the same way?

Ballmer: Actually, we can produce the I4 (inline 4-cylinder) model at this time, but we still have a large backlog of orders for the V6 model that we have received prior to that. The I4 model will not go into production until the summer of 2023.

--
I am working on a book that deals exclusively with "Elise" and "Exige", but the Elise and Exige owners I know there are honestly not looking for Emira. On the other hand, the Emira will be a model that will open up new customers, but will Elise and Exige owners be left behind down the road?

Ballmer: The "Vision 80" was launched by Lotus on the 70th anniversary of its founding, but at that time the production scale was less than 1,500 cars/year. We had more than 1,500 staff members, and this was unprofitable because each staff member had to be supported by the production of one car. Lotus was making "hobby cars," but the company could not survive if it only made "hobby cars.
The EV sports car on the right, scheduled to debut in 2026, is Lotus' answer to the owners of the Elise and Exige, according to Ballmer.

 So, we have a product plan with an eye toward electrification in the future. (Using an image of the EV introduction plan released in August 2021) What is this and this one (the short model placed on the far right) following this one? Do they look small because they are far away? No, we have not forgotten. (We have not forgotten those people (in the Elise and Exige). First, we will launch an EV SUV and a 4-door car, but we also have these light and fun cars in the pipeline, so please don't worry and wait for a while.

 We know that Lotus owners do not only drive Lotus cars. They also own SUVs and other family cars at the same time as the Elise and Exige, which is a waste from a brand strategy point of view. Our future management strategy is to have the other (family car) also be a Lotus and have two of them in the garage.
 

Tokion

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Japan Lotus Day 2022 at Fuji International Speedway was completely amazing, not only because we could see the exhibited (UK spec) Lotus Emira V6 Manual in Dark Verdant body color and Tan interior, but also because the day was filled with races of many historic Lotus cars, test drives (for those lucky enough to win a ticket by lottery),and just the share number of Lotus cars on site, and Lotus fans present. The event was run flawlessly by Japan Lotus importer and distributor LCI.
 

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Tokion

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Continuation of photos (became aware of the 10 photos limit per post)
 

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