340R?
2-11?
3-11?
It made sense when they were using actual words like Elite, Esprit, Exige etc, or named after a person like Elise. Now they're just making up e-words.
There was a time when they would test every car on their test track, not just for squeaks and rattles but a proper shakedown and performance and handling assessment.
As in this video from about the 13min mark ...