Might be pure speculation, but ...
https://www.ft.com/content/5ae1652f-bfec-4e8a-ba29-81eed200e5fd
Not sure why the Financial Times link formats that way 🤷🏻
340R?
2-11?
3-11?
It made sense when they were using actual words like Elite, Esprit, Exige etc, or named after a person like Elise. Now they're just making up e-words.
There was a time when they would test every car on their test track, not just for squeaks and rattles but a proper shakedown and performance and handling assessment.
As in this video from about the 13min mark ...