Flagship Lotus Emira Turbo SE announced for UK in 2025

Flagship Lotus Emira Turbo SE announced for UK in 2025

An no, the UK configurator hasn't been updated yet.......
Looks like it's how they've chosen to brand the 400hp spec they are already selling in China, USA, and elsewhere. And the SE seems to indicate a continuation of the First Edition style package inclusions, though with different content.

That's quite interesting, as is the choice to rebrand the 360hp base 4cyl car "Emira Turbo".
 
Key phrase here:

we expect the Turbo SE to be priced on par with the equally powerful V6
 
I wonder if they will be offering existing i4 owners the option to upgrade to the 400bhp map.
 
“Further Emira variants could be on the way, too. “We haven’t even begun with what we can do with versions of Emira,” Balmer told us. “That’s what the crowd is shouting for.”

Soon? Hopefully not Lotus soon.
 
Some interesting details. We see the new logo badge on the side, black wheel logos and a new satin grey on the wheels. It's also interesting this was directed at Asia Pacific, Middle East and Africa. I was surprised they're keeping the 12-way seat standard.

Screenshot 2024-11-28 at 9.59.22 AM.png

Screenshot 2024-11-28 at 10.00.51 AM.png

Screenshot 2024-11-28 at 10.00.31 AM.png
 
That's quite interesting, as is the choice to rebrand the 360hp base 4cyl car "Emira Turbo".
It has been mentioned before that Lotus have been referring to the 4cyl car internally as the Emira Turbo for quite some time now, essentially since they stopped using the i4 designation following complaints from BMW.
 
It has been mentioned before that Lotus have been referring to the 4cyl car internally as the Emira Turbo for quite some time now, essentially since they stopped using the i4 designation following complaints from BMW.

I think it's bananas that BMW was granted a Trademark for "I4" for exclusive use in class 12 of goods. Their exclusion/limiting language that it only applies to electric cars and parts is worthless. Case-in-point if they are not allowing other car manufacturers to use the I4 moniker on gasoline cars. They initially filed an international registration for "i4" but it was refused by the US patent/trademark office. They then abandoned that application and filed a US domestic application. They got lucky, I guess. I am also surprise that no one opposed it.
 
I think it's bananas that BMW was granted a Trademark for "I4" for exclusive use in class 12 of goods. Their exclusion/limiting language that it only applies to electric cars and parts is worthless. Case-in-point if they are not allowing other car manufacturers to use the I4 moniker on gasoline cars. They initially filed an international registration for "i4" but it was refused by the US patent/trademark office. They then abandoned that application and filed a US domestic application. They got lucky, I guess. I am also surprise that no one opposed it.

Dyson about to come in and sue everyone using V6, V8, V10, V12 haha
 

Create an account or login to comment

Join now to leave a comment enjoy browsing the site ad-free!

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Back
Top